Zeely feature glossary

Every product develops its own language. Before we can use a new tool with confidence, we first learn its language. A feature name is never just a label. It carries an idea, a purpose, and often an entirely new way of working.
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This glossary is here to make that journey a little easier. It introduces the language of Zeely. Here you'll find the meaning behind each feature, what it's designed to do, and when you might want to use it.
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Start anywhere. Read one entry or many. Like any language, the vocabulary becomes easier with use, until the names stop feeling unfamiliar and begin to feel like your own.
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A product or service you promote in Zeely. It includes images, descriptions, pricing, and other details.

The currency used to generate AI content. Different actions consume different amounts.

Instructions you give AI to create or modify content.

An example creative AI uses as a style direction.

A marketing campaign launched through Zeely.

An image or video used inside a campaign.

AI Avatars are digital humans who can talk about your business. Choose a presenter from Zeely's library or create a digital version of yourself.

Best for: Explainer videos, UGC-style ads, product demos, customer testimonials, and social media content.
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A brand is more than a logo or a color palette. It's a collection of visual and verbal cues that people recognize, often without realizing it. Together, they shape how your business is remembered. Brand DNA learns those codes, from your product details to your tone and style, so every AI-generated creative feels recognizably yours.
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Use Brand DNA when you want every creative to stay consistent with your brand identity.
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Every image tells a story. An Image ad tells one with a purpose. It brings together compelling visuals, your brand, and a clear message into a single creative designed to spark interest and inspire action.
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Trained on thousands of high-performing ads, Zeely's AI helps you create image ads from a prompt, a product photo, or a reference.
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Best for: Social media, Meta campaigns, display advertising, and product promotions.
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Video ads let you create marketing videos without filming. AI combines your script with a presenter from Zeely's library or a digital version of yourself to produce a natural-looking video.
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Best for: UGC-style ads, social media campaigns, product demos, and educational content.

A Talking-head video is a 30-second video in which the presenter speaks directly to the viewer. It's designed to make communication feel more authentic and conversational.
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Unlike a Video ad, it emphasizes the speaker rather than a mix of visuals, animations, and product shots.
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Best for: Product explanations, tutorials, educational content, and customer communication.
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Animate an image brings still images to life. AI adds natural movement to your image, transforming a single moment into a short, dynamic video that feels alive.
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Best for: Stories, Reels, product showcases, social media posts, promotional creatives, and eye-catching visuals.

A video with a Talking avatar features an AI-generated presenter who delivers your message naturally on camera. Simply add your script, choose an avatar, and AI creates a ready-to-use video.

Best for: video ads, product recommendations, explainer videos, tutorials, and social media content.

A Viral video recreates the feeling of a trending social media video. Start with a reference that captures an emotion, reaction, or movement, then replace the person on screen with an AI avatar or your own avatar. The result is a new video that preserves the energy of the original while telling your story.
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​Best for: Trends, reactions, product reveals, glow-ups, emotional storytelling, and engaging social content.
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Competitor spy helps you discover what's working for other brands. Explore a curated feed of high-performing ads, follow brands you care about, save your favorite creatives, and uncover ideas to inspire your own campaigns.
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​Best for: Finding inspiration, spotting creative trends, studying successful ads, and exploring competitors' marketing.
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Social posting is the process of publishing your content organically to social media. Instead of paying for ad placement, you share AI-generated images and videos directly with your audience to build visibility, grow your community, and stay active on platforms like Instagram and TikTok.
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​Best for: Building an organic social media presence, keeping a consistent posting schedule, and engaging your audience without ad spend.
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Meta campaigns are paid advertising campaigns that promote your business on Facebook and Instagram. Zeely helps you create your ad, define your audience, set your budget, and launch your campaign, while Meta delivers it to people who are most likely to be interested in what you offer.
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​Unlike Social posting, Meta campaigns use paid promotion to reach new audiences beyond your existing followers and can include a clickable call-to-action that leads directly to your website.

​Best for: Driving traffic, generating leads, increasing sales, and reaching new customers.