How to create Image ad? | Zeely Help Center

Got an idea in your head… and a reference you love but don’t know how to recreate? That’s exactly what Image ad is for. Choose one of our curated reference images, or upload your own to create a polished AI ad.

Here's how to do it:

Log in to your Zeely account: https://app.zeely.ai/
In the left menu, open Image ads. Then, click Image ad.
You'll be taken to the creator page, where your ad will be made. A few inputs from you help define the task for the AI. First, choose a product or service.
Then, choose an image from your library, or import a new one — or let AI create it for you.
Pick a reference: choose one of Zeely's top-performing ads from the curated library, or upload your own inspiration. If you skip this step, AI will analyze your product and automatically choose a style that fits your offer.
Use the filters at the top of the reference gallery to narrow your search. They're organized by product type, service category, and ad format, making it easy to find the creative you need.
For example:
- Before and after works well for products with visible results, like skincare, cleaning, teeth whitening, or fitness.
- Feature benefit pointout highlights your product's key features and benefits.
- How-to explains how your product or service works in a few simple steps.
- Testimonial builds trust with customer reviews and social proof.
- Offer promotes discounts, bundles, or limited-time deals.
Try different concepts to see which resonates best with your audience

You can choose between 2 and 10 references from different concepts, ad types, and industries to explore a wider range of creative directions. Zeely will generate a separate creative for each selected reference. To remove a reference, click it again. If you'd like to start over, select Unselect all.
Tip: Save references you like for later. Hover over an image and click the ♡ Save to favorites icon. You can quickly find all your saved references in the Favorites tab.

Once you've selected your references, click Recreate {number} references.
Set up your generation. You’ll enter the creative workspace. Here’s what to adjust:
- Add some additional must-do's if you want the AI to pay attention to specific details: for example, you can add a few words on how you want the final image to look, such as mood, background, lighting, or style.
  Even if you selected a product image and a reference, the text prompt still guides the AI. If you write something very different, the result may look different too. That’s normal.
  
  Adding a description is optional. You can keep the field untouched since AI will analyse everything you've shared before. This is only needed if you’d like more control over the creation process.
- Turn Brand DNA on or off to decide whether AI should follow your brand's identity when creating your ad. When enabled, AI uses your brand's colors, fonts, tone, style, tagline, and other saved elements.
  
  Customize Brand DNA: Hover over the icon to choose which Brand DNA elements AI should apply. You can enable or disable individual components — such as colors, fonts, tone, or style — to tailor each ad while keeping the rest of your brand identity intact.
  
  You can also click Edit Brand DNA to update your brand information at any time.
- Select the AI model that will generate your ad
- Choose the size (aspect ratio): By default, Zeely creates your ad in a 9:16 aspect ratio, which is ideal for Stories and Reels. Click the size selector to choose a different aspect ratio for your ad.
- The number of generated ads depends on your reference selection.
  - If you've selected multiple references, Zeely creates one ad for each reference. The number of generated ads matches the number of references you've selected, so this setting can't be changed.
  - If you've selected one reference, you can generate multiple variations of that reference. Choose what AI should focus on when recreating your ads, such as the text, visuals, audience, style, or composition.
  Then, click Create ad.
Once it’s ready, you’ll see your set of new creatives on the right side of the screen. Try different ad formats to find out what your audience resonates with most.