Your Brand DNA helps Zeely understand who you are, how you sound, and how your visuals should look. The more you add here, the more accurate and consistent your ads will be.
Here’s how to do it:
Log in to your Zeely account: https://app.zeely.ai/
In the left-hand menu, go to Brand DNA. You’ll be taken to a single page where you can add and manage all your brand details.
Note: If you added your product link at the start, Zeely can analyze your brand and automatically fill in your Brand DNA.
By the way, you can also upload products from marketplaces such as Amazon, Etsy, Instagram, and Facebook. Keep in mind that product colors won't be imported automatically for these platforms, but you can always customize them manually in your profile afterward.
Add your brand details. Work through each section on the page:
Brand logo: Upload your logo by clicking +
Brand name and link: Click your business name to edit it, or click No business link to add your website.
Colors: Click + to choose your brand colors using the color picker.
Define your core color roles — primary, secondary, text, and background — so AI can keep every ad aligned with your brand.
Fonts: Select fonts that match your visual writing style.
Brand overview: Add a short description of your brand and what you stand for.
Then, select values that represent your brand, or add your own using + Custom value.
Tagline: Add a short message that captures your brand essence.
Tone & style: Define how your brand sounds. Choose the tone that fits you best.
Fine-tune your Brand DNA
After completing your Brand DNA, you can turn individual elements on or off. For example, you might keep your brand colors but disable fonts, or use your tone without applying your tagline. AI will only use the elements you've enabled.
Thus, you'll have a brand page that truly reflects who you are and helps create better ads that feel authentically yours.
Brand DNA influences all your creatives — though right now, it's only available for Image ads. More formats coming soon.
If you have any questions, feel free to reach out via in-app chat or email us at [email protected]. We’re always here to help.