Brand DNA teaches Zeely what makes your brand unique. It tells AI how your business looks, sounds, and communicates, so every ad feels more like you. The more details you add, the more consistent and accurate your AI-generated ads will be.
Here's how to do it:
Open the Zeely app and tap the Profile icon in the top right corner.
Under Profile & account, choose Brand DNA.
Now you're ready to customize your brand. At the top of the Brand DNA screen, you’ll see how much of your Brand DNA is complete.
The progress indicator also shows which sections you can still add. Completing more sections gives AI more information to work with when creating your ads. You don’t have to fill in everything at once. Add the details that best represent your brand.Fill in the basic information about your business.
Upload your logo by tapping the image placeholder. AI can use it to make your ads instantly recognizable.
Enter your business name. Next, add your website if you have one. This gives AI extra context about your business.
Tap the Edit icon to write a short description of your brand. Explain what you do, who your customers are, and what makes your business unique.
After that, choose your brand values. They help AI understand your brand personality and create visuals and messaging that feel authentic.
Select one or more suggested values.
If you don't see the right option, tap + New to create your own.
Tap each color circle to set your brand colors. Add your:
Primary color
Secondary color
Background color
Text color
Choose your fonts. Your preferred typography helps AI create ads that feel consistent with your existing branding.
Add your tagline. It is a short phrase that captures your brand's purpose or personality. If you already use one in your marketing, add it here so AI can better reflect your brand voice.
Choose your tone and style.
Select the tone that best reflects how you communicate with your customers.
Think about whether your brand feels professional, friendly, playful, or bold.
You can control which parts of your Brand DNA are active. Each section can be turned on or off separately. For example, you can keep your colors and fonts active while turning off tone and style. This gives you more control over which parts of your brand AI uses when creating ads.
When you're finished, tap the Back arrow in the top left corner to return to the previous screen.
Your Brand DNA will be applied automatically whenever you create Image ads, helping keep your visuals and messaging consistent. Support for more creative formats is coming soon.
Have questions? Reach out through the in-app chat or email us at [email protected]. We're always happy to help.