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How to set up your Brand DNA

Follow the steps below to build your brand map.

Written by Vita

Brand DNA teaches Zeely what makes your brand unique. It tells AI how your business looks, sounds, and communicates, so every ad feels more like you. The more details you add, the more consistent and accurate your AI-generated ads will be.

Here's how to do it:

  1. Open the Zeely app. Tap the Profile icon in the top right corner.

  2. Under Profile & account, tap Brand DNA.

  3. Now you're ready to customize your brand. Start by filling in the basic information about your business.

    • Upload your logo by tapping the image placeholder. AI can use it to make your ads instantly recognizable.

    • Enter your business name. Next, add your website if you have one. This gives AI extra context about your business.

  4. Tap the Edit icon to write a short description of your brand. Explain what you do, who your customers are, and what makes your business unique.

    After that, choose your brand values. They help AI understand your brand personality and create visuals and messaging that feel authentic.

    • Select one or more suggested values.

    • If you don't see the right option, tap + New to create your own.

  5. Tap each color circle to set your brand colors. Add your:

    • Primary color

    • Secondary color

    • Background color

    • Text color

    Using your brand colors keeps your visuals consistent across every ad.

  6. Choose your fonts. Your preferred typography helps AI create ads that feel consistent with your existing branding.

  7. Add your tagline. It is a short phrase that captures your brand's purpose or personality. If you already use one in your marketing, add it here so AI can better reflect your brand voice.

  8. Choose your tone and style.

    • Select the tone that best reflects how you communicate with your customers.

    • Think about whether your brand feels professional, friendly, playful, or bold.

When you're finished, tap the Back arrow in the top left corner to return to the previous screen.

Your Brand DNA will be applied automatically whenever you create Image ads, helping keep your visuals and messaging consistent. Support for more creative formats is coming soon.

Have questions? Reach out through the in-app chat or email us at [email protected]. We're always happy to help.

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