Build a detailed profile for each brand so Zeely can create content that reflects its visual identity and tone of voice.
You can add up to 10 brands in Brand space. Each one has its own Brand DNA, and you can link products to the right one.
Here’s how to set it up:
Create your brand
Log in to your Zeely account: https://app.zeely.ai
Select Brand space in the left-hand menu. Under Brands, click + Add new brand.
Enter the name your customers know, then click Continue. You can change the name later if needed.
After you name your brand, Zeely opens its page. You’ll see two tabs at the top: Products and Brand DNA.
The Products tab is selected first, so you can add a product right away or come back to it later. If you would like to add one now, follow the guide that matches your situation:
To continue setting up your brand profile, select the Brand DNA tab.
Choose how to add your Brand DNA
You can import brand information from your website or fill everything in manually.
Import it from your website
Paste your website address into the field. Click Analyze link.
Wait while Zeely analyzes the website. This typically takes up to 50 seconds.
On the Select logo screen, review the logos Zeely found and choose the correct one. Click Continue.
Zeely will take you to the Brand DNA page and fill in the information it could identify on your website.
Add it manually
If you don’t have a website or prefer to start from scratch, click Add manually. You’ll go straight to the same Brand DNA page, but its fields will be empty and ready for you to complete.
Review and complete your Brand DNA
If you imported your information from a website, look through every section carefully. Correct anything that does not represent your brand, and fill in details Zeely could not pick up from the link.
Your Brand DNA is divided into four sections:
Identity
Logo — the main logo Zeely should use for this brand
Colors — the primary, secondary, text, and background colors that shape your visual identity. Click on the circle to choose or edit the color
Fonts — the typefaces used for headlines and body text. Click on the name to search for the right one
Visual style — words that describe how your content should look, such as minimalist, clean, or luxurious. Tap + New to add a new style tag, or tap × next to a word to remove it
Visual don’ts — visual elements or styles that Zeely should leave out
Branding
Overview — a short explanation of what your brand offers and who it serves
Values — the principles and qualities your brand stands for. Tap + New to add a new style tag, or tap × next to a word to remove it
Tagline — a short, memorable phrase that captures your brand’s message
Communication
Tone of voice — how your brand should sound when communicating with customers
Taboo words and claims — words, phrases, or promises Zeely should not use
Headline styles to avoid — headline formats or approaches that do not fit your brand
General rules
Always avoid — any additional restrictions Zeely should follow when creating content
Use + New wherever it appears to add your own values, styles, restrictions, or other guidance. To remove an individual item, click the × beside it. If you want to remove all the information and start over, click Clear all fields.
Assign products to the right brand
Once you’ve created your brands, make sure each product is assigned to the brand whose Brand DNA should guide its content.
In Brand space, find the product you want to assign, click the three-dot menu, and select Assign to brand. Then choose the brand you want to assign the product to, or create a new one if it's missing from the list.
Keep your products matched to the right Brand DNA
Each product should be assigned to a brand whose Brand DNA matches its identity. Products that share the same brand can use the same Brand DNA, while products with different branding should be assigned to separate brands.
For example, if you sell both jewelry and cars, you wouldn’t want the same Brand DNA to guide both types of products if they have different brand identities. Create a separate brand for each one, set up its Brand DNA, and assign the relevant products to it.
This helps Zeely use the right brand information when creating content for each product.
If you already had products in Zeely
If you created products before the current Brand space structure was introduced, your existing products may have been automatically grouped under the same Brand DNA.
If those products belong to different brands, you can separate them by creating a new brand and assigning the relevant products to it.
In Brand space, create a new brand by clicking + Add new brand under Brands.
Set up the Brand DNA for the new brand.
Find the product you want to move under Products.
Click the product’s three-dot menu and select Assign to brand.
Choose the new brand.
Repeat these steps for any other products that should use a different Brand DNA.
How Brand DNA affects your content
When you create Image ads using a product, Zeely uses the Brand DNA of the brand assigned to that product.
For example, if a product is linked to a shoe brand, Zeely uses that brand's DNA when creating the ad. If you then switch to a car product with its own Brand DNA already set up, Zeely will use that one instead.
This means you can manage multiple brands in one Zeely account and create content using the appropriate brand identity for each product.
If you have any questions, feel free to reach out via in-app chat or email us at [email protected]. We’re always here to help.