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How to create an image ad without a pre-added product?

It's easy. Follow the steps below.

Written by Nataly P

Sometimes you just want to move fast. You have an idea, a few images, or even a link, and you want to turn it into a polished, ready-to-launch image ad without setting up a product first.

Good news: you can.

With Image ad, you can generate an ad from scratch without adding a product beforehand. Simply provide your prompt, upload your visuals or paste a link, and let AI create an image ad tailored to your idea.

Here's how to do it:

  1. Log in to your Zeely account at https://app.zeely.ai/.

  2. In your dashboard, go to Marketing tools on the left and click Image ads. Then, select Image ad.

  3. You'll be taken to the creator workspace, where Zeely will generate your image ad. To help AI understand what you want to create, you'll just need to provide a few details.

    In the Assets section, click Choose your productCreate new, then upload images of your product or service to give AI the context it needs.

  4. Next, enter your product or service name and upload your images. We also suggest describing what you’re going to advertise, including key details such as benefits, materials, color, or unique features

    • Next, you'll see the Market intelligence section. It helps Zeely better understand what you're selling, who it may appeal to, and what may motivate someone to buy it.

    Market intelligence includes:

    • Niche: What kind of product or service you offer.

    • Core value: The main value your product provides.

    • Target audience: The people most likely to be interested in it.

    • Pain points: Problems your product or service can help solve.

    • Purchase triggers: What may motivate someone to buy.

    • Social proof: Signals that can build trust, such as reviews, ratings, or mentions.

    You can fill in these fields yourself, or click Generate to let Zeely create the analysis based on your product's name, description, and images.

    Once the information is ready, you can review and edit each part before clicking Continue.

  5. Choose a reference style from the list or upload your own reference image. At the top, you can see filters for your product or service type in light grey. If you don’t want to use a reference, click No reference at the right to skip this step. AI will generate the creative without it.

  6. Want to guide AI a bit more? Use Additional instructions (optional) to describe the look or style you're after. Or leave the field blank and let AI do the heavy lifting. If you're not sure where to start, click Generate idea, and AI will suggest a prompt based on your images and the information you've provided.

  7. Turn Brand DNA on to keep your ads consistent with your brand's style. Turn it off if you'd like AI to explore a wider range of creative directions.

  8. Choose the AI model for generation (for example, Nano Banana Pro, Nano Banana 2, or ChatGPT).

  9. Select the aspect ratio (this defines your size) and choose how many outputs you want to generate.

  10. When everything looks good, click Create ad.

  11. Generation may take a short moment. Your creative will appear on the right side of the screen once it’s ready.

  12. You can also find it later in Projects by selecting Image from the format filter at the top.

If you ever feel unsure which method to choose or want feedback on your creative direction, we’re here for you.

We’re always happy to help you turn ideas into ads ✦

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