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How to create Video ad

Follow the steps below to show your product or service at its best.

Written by Viktoria Green

Want to show your product in action, almost like it’s already living its best life online? UGC-style videos help you create realistic product content in just a few taps, even if you’re editing on the go.
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Here’s how to do it:

  1. Open the Zeely app on your phone. Tap Videos (the play icon) in the bottom menu, then select Video ad.

2. Select a product you want to promote, or add a new product or service if it’s not on the list. Tap Continue.
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3. Pick an image from your gallery, upload one from your gallery, or just take a photo right then and there.
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4. Choose a reference. A reference guides your video’s concept, composition, and presentation. Explore formats for product and service showcases, demonstrations, interviews, podcasts, lifestyle content, and more.

On the Select a reference screen, open Concept to narrow down the library.

Select All to browse the full library.
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Tap the sound icon on a reference to preview its audio. When you find one that fits your product and the story you want to tell, select it to continue.

You can also tap How it works to learn how references guide video generation.

5. Choose an avatar. Zeely will automatically select one based on your reference, but you can change it anytime by tapping the pencil icon in the lower-left corner. Use the filters above to find the right AI actor.
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You can also create a custom avatar, whether you want to create a new character or use your own likeness.
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6. Feel free to write your own prompt if you want to guide the setting, composition, or appearance of the start image. For example, you can describe the room, background, lighting, or another detail that should appear.

Tips for a strong start image

  • Match the outfit to the location. A business suit fits an office, a cozy sweater fits a living room. When the outfit and the setting don't match, the ad feels less natural.

  • Choose bright clothing. Bright, saturated colors catch the eye in a busy feed.

  • Describe gestures and emotions. Tell the AI how the avatar should feel and move: smiling, surprised, pointing at the product, leaning toward the camera.

Example: A cheerful hipster grandfather in a bright yellow blazer and round glasses stands in a sunlit vintage record store. He smiles warmly, raises his eyebrows in surprise and points at the camera with an open hand.

You can leave this field empty if the selected product, reference, and avatar already provide enough direction.
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7. Review the start image settings. Tap Settings to choose the AI model for generating your start image. Available models include:

  • Nano Banana Pro for polished results and precise creative control.

  • GPT Image 2 for accurate text rendering and detailed prompt control.

  • Nano Banana 2 for faster generation of photorealistic images and complex scenes.
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Video ads use the 9:16 format for Stories and Reels. After selecting a model, tap Apply.
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When you're ready, tap Create start image to generate your image. The button shows the credit cost, and your current credit balance appears below it.

Good to know: Credit costs vary by model. Check the amount on the generation button before continuing.

8. Once the image is ready, review it carefully. If you want to try another version, tap Regenerate. Before generating the final video, you can adjust a few more settings:

  • Choose a video length. Select Short for a video of around 15 seconds or Long for one of around 30 seconds. The actual video duration may vary depending on the selected model and your script.
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    ​The number of credits required depends on the calculated video duration. A longer script may result in a longer video and a higher generation cost, while a shorter script may result in a shorter video and a lower cost.
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    Before generating, check the calculated duration and the credit cost displayed on the Create video button.
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  • Script: Edit the generated script, regenerate it, or write your own. To have your avatar speak another language, write the script in that language or use the prompt to specify which language the avatar should speak.

  • Prompt: This field is optional. Use the toggle to turn it on or off, then add extra details if needed.

  • Audio: Tap Audio to choose your avatar’s voice, accent, and emotions. Tap Apply to save your changes.

  • Settings: Choose an AI video model, either Kling O3 Pro for high-fidelity motion with native audio or Seedance 2.0 for reference-guided motion with native audio.
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    Note: At the moment, Zeely doesn't support recording or uploading your own voice for an AI avatar.

9. When everything looks good, tap Apply, then tap Create video. Your finished video will appear in Projects, under Videos.
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Something not looking right, just need a hand with your settings, or want to talk about AI secrets? Reach out to our support team at [email protected] or open the in-app chat. We're always happy to help.

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