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How to create Talking-head video

Follow the steps below to create a product video with an avatar that showcases your product and its key features.

Written by Nataly P

With Zeely, making the Talking-head video takes only a few minutes. It’s a short, ready-to-use clip where an AI avatar presents your product while it appears in the background. The result feels like having your own presenter introduce it to the audience.

Here’s how to create one:

  1. Go to Video ads, and just above, choose a video type — Talking-head video.

  2. Pick a product from the list, or click Import new to upload.

  3. After selecting a product, Zeely opens the video workspace. Your Talking-head video is automatically set to 30 seconds. Adding a visual hook won’t make the finished video longer.
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    Review and customize the following sections:
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    • Pick your AI avatar: Zeely will recommend one that fits your brand, and you’re welcome to go with it or choose a different one. Each avatar comes with its own voice. (Recording or uploading your own isn’t supported just yet.) To find your perfect match, use the filters for Gender, Age, Pose, Ethnicity, Style, and Mood to narrow down the collection.

    • Script: You’ll see a few ready-made scenarios. Choose one that fits best, or write your own. To improve your script with AI, click the green stars icon.

      To hear how the selected avatar will read the script, click Listen. The credit cost appears beside the button before playback:

      • Each preview uses 5 credits.

      • If your plan includes unlimited previews, you’ll see an Unlimited badge instead.

      • If your balance is too low, Zeely opens the standard top-up window so you can add credits and continue.

      Credits are deducted each time you click Listen. There’s no limit to how many times you can preview the narration.

    • Images: You’ll need at least 7 images. Upload additional images yourself or click Generate {number} images to let AI create the missing visuals. Review every image and replace anything that doesn’t accurately represent your product.

    • Music: Adjust the background music if you like.

    • Optionally, you can also add a visual hook, which is the very first visual in your video. It’s what stops people from scrolling. A meme or a raw UGC-style clip works great here, something that doesn't feel like an ad but sparks curiosity right away. Throw in a funny caption if you want, and place it wherever it fits: top, center, or bottom.

    • Take a moment to review everything, then click Generate.

  4. When it’s ready, you’ll find your creative ad in Projects → videos.

    Note: Rendering takes only a few minutes — anywhere from 2 to 12. Just enough time to grab a coffee, and your video will be ready before you know it. You’ll also get an email as soon as it’s done, so you don’t have to wait around.

If you ever feel unsure about a step or want feedback on your script, we’re right here with you. Just drop us a word:

We love seeing what you create, and we’re always happy to help.

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