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How to create Talking-head video?

Follow the steps below to create a product video with an avatar that showcases your product and its key features.

Written by Nataly P

With Zeely, making the Talking-head video takes only a few minutes. It’s a short, ready-to-use clip where an AI avatar presents your product while it appears in the background. The result feels like having your own presenter introduce it to the audience.

Here’s how to create one:

  1. Go to Video ads, and just above, choose a video type — Talking-head video.

  2. Pick an image from your Assets, or click Import new to upload. Zeely will quickly scan your assets — this takes about 5 seconds.

  3. Once ready, you’ll enter your creative room — a space filled with AI tips and recommendations to help you build your ad.

    Here’s what you can do there:

    • AI Avatar: Zeely will suggest one for your brand. You can go with the recommendation or pick another.

    • Script: You’ll see a few ready-made scenarios. Choose one that fits best, or write your own and click the ✨ green stars icon to enhance it with AI.

    • Images: You’ll need at least 7 images. Upload them manually or let AI create the missing ones by clicking Generate {number} images.

    • Music: Adjust the background music if you like.

    • Optionally, you can also add a visual hook, which is the very first visual in your video. It’s what stops people from scrolling. A meme or a raw UGC-style clip works great here, something that doesn't feel like an ad but sparks curiosity right away. Throw in a funny caption if you want, and place it wherever it fits: top, center, or bottom.

    • If you want to change your avatar and browse the full library of AI avatars, click See all in the upper-right corner above the current avatar. You’ll see the full range of faces you can scroll through and choose from.

    • Take a moment to review everything, then click Generate.

  4. When it’s ready, you’ll find your creative ad in Projects → videos.

Note: Rendering takes only a few minutes — anywhere from 2 to 12. Just enough time to grab a coffee, and your video will be ready before you know it. You’ll also get an email as soon as it’s done, so you don’t have to wait around.

If you ever feel unsure about a step or want feedback on your script, we’re right here with you. Just drop us a word:

We love seeing what you create, and we’re always happy to help ✦

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