Good ideas rarely appear out of nowhere. Sometimes they show up disguised as an ad you wish you'd thought of first.
Competitor spy helps you keep tabs on what brands are doing to promote their products and services. It pulls together high-performing ads from across social media, so you can spot trends, study strategies, and pick up inspiration for your own campaigns.
Here's how to use it:
Log in to your Zeely account: https://app.zeely.ai/login
In the left-hand menu, go to Promotion. Then, click Competitor spy.
Explore the feed.
The feed is your main source of inspiration. You'll find high-performing ads selected by marketing experts and recommended by AI based on performance signals and trends. Browse through to see what brands are running, what formats they're using, and how they're presenting their products.
Filter by what matters to you. Narrow things down using three filters:
Brand. Pick a specific brand from the library — Apple, Nike, rhode, or any other available brand.
Status. Filter by Active (currently running) or Inactive (no longer running).
Format. Choose the type of creative: Image, Video, or Carousel.
Save ads you like. Found an ad worth revisiting? Hover over the bookmark icon and click it. The ad will be saved to your Saved collection. To view it later, click the Saved filter.
Follow brands. Want to keep track of a particular brand? Click the three dots on an ad and select Follow brand. This builds a personalized feed around the brands you care about most. To see only those brands, open the Following filter.
Competitor spy is part inspiration board, part research tool, and part marketing detective. The more you explore, the easier it becomes to spot patterns, discover ideas, and understand what works in your industry.
If you have any questions, feel free to reach out via in-app chat or email us at [email protected]. We're always here to help.