Some videos stand out because of the edit. Others pull you in because of the person on screen. Viral videos capture things that are much harder to fake — facial expressions, moods, heartfelt reactions. Things that have always been uniquely human. And now, it’s possible to create them using AI.
Here’s how to do it:
Log in to your Zeely account: https://app.zeely.ai/
Go to Organic content. Then, choose Viral video.
Browse the video references to find a style that fits your ad. Explore different avatars, emotions, and locations, or use the tags at the top to filter by concept. Once you've found a reference you like, hover over it and click Recreate.
Emotions: Videos that are based on emotional reactions, facial expressions, or feelings with which viewers can associate themselves. These often capture attention by making viewers laugh, empathize, or recognize themselves in the situation.
Glow-up: Transformation-focused videos that show a noticeable before-and-after or a journey from one state to another. Use it to celebrate results, personal wins, and every step forward that deserves to be seen.
In motion: Videos built around movement. Walking, exercising, driving, dancing — anything that keeps the energy alive and the content feeling dynamic.
Want to use your own video as a reference? Click the upload area and add your video.
Before uploading, review Zeely's recommendations to make sure your video meets the requirements and delivers the best results.For the best results:
Use a clear, high-quality video.
Keep the subject fully visible.
Avoid fast camera movements or shaky footage.
Choose a video with smooth, natural motion.
The avatar library opens with the avatar from your selected reference already applied. To choose a different one, browse the library or use the filters to narrow your search by gender, age, or ethnicity.
Hover over an avatar and click Use in video to replace the current one. What's more, you can also create your own avatar.
Now customize the video details. Firstly, click Add headline.
Then, choose an asset to give AI more context when generating your headline. If you don't want the headline to focus on a specific product, select No asset.
You might notice that the preview still uses the reference avatar. That's expected. Once your video is generated, it'll use the AI avatar you selected instead.
Time for copy. Write your own text or click Generate headline to let AI create one for you. If you don't want text on your video, simply leave the headline empty.
Finally, choose whether the headline appears at the top, center, or bottom of the video.
When everything is ready regarding the text, click Save.
And when everything is set up, click Create video. In a few minutes or even less, the video appears on the right.
Click on the video to see the result. From there, you can download it or regenerate it if you'd like to make any changes. You can also change the headline position or fully switch it off. To do that, hit Headline below the video.
Hit the back arrow in the top-left corner to exit the preview screen.
When your video is ready, it goes straight to Projects. Just open the Video tab and it'll be waiting for you there.
A single emotion can do more than a long explanation ever could. If you have any questions, reach out via in-app chat or email us at [email protected]. We're always here to guide you.