Zeely gives you two ways to get your product out there — organic and paid campaigns. Each one is built for a different goal, and knowing which to use (and when) can make a real difference to your results. Here's a breakdown of how they work, what sets them apart, and how to get started.
Organic campaigns
Organic campaigns are completely free to publish and share across social media platforms. They're a great way to build visibility, grow your following, and drive engagement over time — without spending a dime on ads.
A few things to keep in mind:
Cost: Free to publish and share.
Content: All content must be created within Zeely using AI-generated videos and visuals. External content isn't supported for organic campaigns.
Purpose: Building brand awareness and engagement organically, without ad spend.
Platforms: Share your content directly on Instagram & Facebook, and TikTok.
Paid campaigns
Paid campaigns are designed to accelerate your growth even faster. By putting a daily budget behind your content, you can reach a much wider audience beyond your existing followers and drive real traffic and sales. The beauty of it is that the budget goes entirely toward ads that actually work and generate reach.
Here's what you need to know:
Cost: Requires a daily budget for ad placements on platforms like Facebook and Instagram.
Content: Zeely helps you create ad creatives, such as Post, Story, or Reels, then define your audience, and run automated conversion-focused campaigns.
Purpose: Driving traffic and sales quickly by reaching new audiences at scale.
Features: Paid campaigns come with a call-to-action (CTA) button that links directly to your website.
What about link usage in campaigns?
Organic posts don't have clickable links built into the image or video itself. To point people toward your product page or website, simply drop the URL into the caption or description of your post — or add it to the bio of your social media page.
With paid campaigns, you can attach a destination link directly into your ad. That means viewers can tap straight through to your website without any extra steps.
Setting up campaigns in Zeely
Organic campaigns
Use Zeely's tools to create your AI-generated video or visual.
Pick the platform you want to publish on — Instagram & Facebook, TikTok.
Hit publish — no paid promotion needed.
Paid campaigns
Use Zeely's automated tools to create your ad creatives and configure your campaign.
Set your daily budget and define your target audience within Zeely.
Launch your campaign and watch it take off.
FAQs
Can I add music to videos in organic campaigns?
Can I add music to videos in organic campaigns?
Yes — you can add music to your videos, but you'll need to pick from the tracks available within Zeely. Uploading your own music isn't supported just yet.
Can I use content created outside of Zeely for organic campaigns?
Can I use content created outside of Zeely for organic campaigns?
Not at the moment — organic campaigns can only be launched using content created within Zeely.
Do videos in Zeely campaigns include clickable links?
Do videos in Zeely campaigns include clickable links?
Videos themselves aren't clickable. For organic campaigns, pop the link into your caption. For paid campaigns, the link is attached directly to the ad placement so viewers can tap right through.
If you ever get stuck or have a question, our Support team is always ready to help. Just reach out anytime at [email protected].