Paid campaigns move fast. Once your ad is live, Meta (Facebook and Instagram) starts delivering impressions right away.
Before you click Launch, take five focused minutes to review the essentials. This checklist helps you avoid rejected ads, wasted budget, or leads from the wrong continent. It’s especially useful if you’re launching your first paid campaign or promoting a new product.
1. Make sure your ad follows Meta Guidelines
Meta maintains a detailed set of advertising and community standards. If your ad violates them, it may be rejected, or your ad account could face restrictions.
Before you launch, it’s worth taking a quick look:
Are you advertising any prohibited or restricted goods?
Does your image include anything that could trigger a violation?
For example:
Misleading claims
Sensitive personal attributes
Before-and-after body comparisons
Copyrighted content you don’t own
Adult or unsafe material
You can review Meta’s official policies following the link.
How Zeely helps
Zeely’s Support team reviews paid campaigns to spot anything that might conflict with Meta’s policies. We also check that your link works properly and leads exactly where it promises to.
While approval always depends on Meta’s final decision, this additional review significantly increases the chances of your ad passing moderation smoothly.
If something looks risky, we’ll flag it before your budget starts running.
2. Double-check your link
The link is a surprisingly common point of failure. More often than not, it’s the smallest detail that causes the biggest disruption. You need to open the link and review the experience from your audience’s perspective:
Does it load correctly?
Does it function on mobile?
Is the product or offer immediately visible?
Are there any 404 errors?
Does checkout work as expected, if applicable?
If the link is incorrect, it cannot be edited within an active campaign. You will need to do the following steps:
Stop running the campaign
Request a refund
Create a new campaign from scratch with the correct link
To proceed, contact our Support team. We will guide you through the process and help minimize delays.
3. Confirm location and target audience
Targeting errors can drain your budget quickly. There are some points that needs to be verified:
Country or region is correct
Example: Indiana (USA) is not India.
City or local targeting matches your business area
Age and gender filters reflect your real customers
Use the same language as your audience so your ad feels clear and relevant.
If you notice leads coming from the wrong country or demographic, the campaign settings are usually the reason.
Take a moment to confirm your geography and audience before spending your budget on the wrong crowd.
4. Check creative quality and format
Your creative is the first impression. It needs to be clear, compliant, and technically correct.
Review:
Is the product clearly visible?
Is the image or video sharp and high resolution?
Is the text readable on mobile?
Does the format match Meta requirements?
5. Important about AI-generated creatives
This is a frequent question.
Not all AI-generated visuals can be used in paid campaigns. Even if you created them inside Zeely, they must:
Match supported advertising formats
Meet resolution and aspect ratio requirements
Comply with Meta content policies
If a creative cannot be selected for a paid campaign, it usually means it does not meet the required ad format or policy standards. You can always:
Adjust the format
Create a new ad using supported templates
High-quality, format-ready creatives perform better and reduce the risk of rejection.
6. Final check before you launch
There’s a well-known proverb: it’s better to be safe than sorry. Keep in mind that live ad campaigns can’t be edited. If you run into an oops moment, you’ll need to stop the current campaign and create a new one with your updates.
Ask yourself:
Does the ad follow Meta rules?
Does the link work perfectly?
Is the location and audience correct?
Is the creative high-quality and format-ready?
When each answer is yes, the campaign is ready.
If you’re unsure about anything, Zeely’s Support team is here to review your campaign before it goes live. Reach out anytime at [email protected] — it’s always easier to adjust now than to fix things after the budget starts running.