Must-dos before launching a paid campaign

A successful campaign begins with careful preparation. Creative variety helps Meta learn what appeals to your audience, while accurate settings make sure your ads reach the right people and lead them to the right place.
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For more help choosing an objective, planning your audience, and testing different ads, read What should I know before running ads?

Meta has strict advertising and community standards. If your ad breaks the rules, it may get rejected, or your ad account could run into restrictions.

Check that your ad does not contain:

Some products and services, including alcohol, financial services, health products, and political content, may be subject to additional restrictions. Review the policy that applies to your business before preparing the campaign.

Meta may review your images, videos, text, targeting settings, and destination page. Most reviews are completed within 24 hours, though some can take longer. An ad may also be reviewed again after it starts running.

AI-generated images and videos can be used in paid campaigns when they meet Zeely’s technical requirements and Meta’s Advertising Standards.

If you cannot select a creative in Zeely, check its format, file size, and resolution or create a new version. An unavailable creative does not necessarily mean that it violates Meta’s policies.

We recommend preparing at least three distinct ads. This gives you a better opportunity to compare different ideas and learn what appeals to your audience.

Focus on concept variety rather than creating minor versions of the same image. Change the setting, message, customer problem, or way the product or service is presented.

Use a combination of:

You could show the same product in several situations:

For example, one footwear ad could focus on the design, while another could show the shoes during a morning walk. A third could focus on comfort during a busy day. Although the product remains the same, each creative presents a different reason to consider it.

Concept 1: clean studio shot
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​Concept 2: morning walk in the park
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​Concept 3: in da city
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Concept 4: parents on the go.
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Concept 5: shopping & weekends
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Services also benefit from different creative approaches:

For example, an online language school could show how a lesson works, share a student story, and promote a trial lesson. Each concept answers a different customer concern.

​Concept 1: how lessons work

Short explainer video showing:

This type of video clears up uncertainty and helps new customers understand how the service works.
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​Concept 2: student success story
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Testimonial-style creative with an AI avatar sharing a customer story.
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Message: “After 8 lessons, I finally gave a presentation in English.”

This type of creative helps build trust and lowers hesitation for new customers.

​Concept 3: free trial lesson
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A straightforward creative built around a single call to action. No distractions or extra context — just the offer: Try your first lesson free.
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Your creative is often the first part of the ad people notice, so make sure the main message is clear at a glance.

Before launching, check:

For videos, review the opening carefully, since viewers may decide quickly whether to keep watching. For images, make sure the main subject does not get lost among unnecessary details.

Clear visuals do not guarantee better results or Meta approval, but they give people a better chance to understand your offer.
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The link is a surprisingly common point of failure. More often than not, it’s the smallest detail that causes the biggest disruption. You need to open the link and review the experience from your audience’s perspective:

​If you launch with an incorrect link:
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What you can change depends on how the campaign was launched.

An active campaign cannot be edited or paused directly in Zeely. Contact the Zeely Support team as soon as possible and ask them to stop it. The campaign may continue running and using its budget until Support confirms that it has been stopped.

Afterward, you will need to create a new campaign with the correct link. Support can review any unused advertising budget and explain the available options, but stopping a campaign does not automatically guarantee a refund.

Read How to stop or edit a campaign launched with Zeely’s Meta partner account for the complete process.

Manage these campaigns directly in Meta Ads Manager. Changes to the destination link, creative, or targeting may send the ad through Meta’s review process again.

Targeting errors can drain your budget quickly. Some points needs to be verified:

If you notice leads coming from the wrong country or demographic, the campaign settings are usually the reason.
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Take a moment to confirm your geography and audience before spending your budget on the wrong crowd.
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There’s a well-known proverb: it’s better to be safe than sorry. Before you click Launch, confirm that:

If you're unsure about anything, Zeely's support team is happy to review your campaign before it goes live. Reach out anytime at [email protected] or via in-app chat here.