Paid campaigns can help you reach new customers, bring more people to your website, and generate orders. Before you begin, make sure you have a Meta account and access to the Facebook Page and business account you want to connect.
If you already have an account, continue with the steps below. If you need to create one, follow How to create a Meta account first.
Good to know: On the web, you can save a paid campaign as a draft whether you use your own Meta account or Zeely’s Meta partner account. To delete a draft, open the Zeely mobile app and delete it there.
Here’s how to launch you campaign:
Log in to your Zeely account: https://app.zeely.ai/
Go to Marketing tools and choose Meta campaigns. Then click Create campaign.
Select Connect your Meta account, then click Continue.
You’ll be redirected to the Facebook login page. Enter your email and password, then log in.
If prompted, confirm that you trust this device.
Click Continue as [your account]. Meta will ask which Facebook Pages Zeely can access.
To make campaign setup smoother, we recommend choosing all current and future Pages. This lets Zeely work with the Pages connected to your account now and any you may add later. Then click Continue.
Meta will also ask which business accounts Zeely can access.
We recommend allowing access to all current and future businesses connected to your Meta account. This helps Zeely set up and manage campaigns without extra reconnect steps later. Then click Continue.
Review Zeely’s access and click Save.
Once your Meta account is connected, you’ll see the Meta icon in the upper right corner. This means the connection was successful and your account is ready to use for campaigns.
If you have multiple Pages connected to Meta, you’ll also be able to choose which one to use for your ads.
Now you can run campaigns. Hit + New campaign to get to the setup page, where you'll fill in all the details:
Add a destination link to where people land after clicking your ad — a product page, landing page, or lead form. Paste it in or tap the arrow to pick from products you've already added.
Pick a name that's clear and recognizable. You'll thank yourself later when you're juggling multiple campaigns.
Choose your objective:
Traffic — bring people to your site (a great option for selling physical or digital products)
Leads — collect contact details from potential customers (perfect for promoting services or offering consultations)
Sales — drive purchases and conversions directly through your ads (best for campaigns focused on generating orders and increasing revenue). You can’t select a specific Meta Pixel (dataset) or conversion event, such as Purchase, in Zeely. The performance goal is set automatically when you launch the campaign. After launch, you can see it in Meta Ads Manager at the ad set level.
Choose your visuals. Both images and videos work, and we suggest adding 3 to 5 options. Only media created in Zeely can be used for Meta campaigns, uploading your own isn't supported yet. Once live, we'll automatically test them and shift the budget toward whatever performs best.
Review your ad to make sure everything looks right.
Visual
Button
Description
To make changes, click Edit.
You can edit the ad text, headline, and call-to-action before launching the campaign. And if you want a quick copy glow-up, tap the T✨ icon — AI will polish the wording for you.
Important: Once the campaign is launched, these changes can no longer be made in Zeely. If you launched the campaign using your own Meta account, stop it in Meta Ads Manager and create a new campaign in Zeely with the updated content.
Choose a call-to-action (CTA) button that matches your goal.
The button tells people what happens after they click. A mismatch lowers your results.
Your goal | Recommended button |
Sell a product online | Shop now, Order now |
Drive visits / let people learn more | Learn more |
Get sign-ups or bookings | Sign up, Subscribe, Apply now |
Encourage people to take advantage of a promotion | Get offer |
Get messages or calls | Contact us, Get quote |
For example, if you sell a book or a product, Contact us asks people to send a message instead of buying. Shop now or Learn more works better.
12. Once you’ve reviewed all your ads, it’s time to choose who and where you want to reach. You can go with the AI-suggested audience or build your own.
If you build your own audience, select the locations where you want your ads to run, then set the age range and gender.
13. Set your budget and campaign duration. Enter your daily budget and choose how long you want your ads to run. Both values are entered manually, so you can adjust them to fit your goals and available budget.
The budget currency matches the currency linked to your Meta account. The minimum budget depends on that currency, and Zeely displays the applicable minimum in the setup flow. If the minimum includes a fractional amount, it’s rounded up to the next whole unit, so you won’t see cents.
Keep in mind that no default budget is prefilled when you launch a campaign using your own Meta account. Be sure to enter both values before continuing.
Campaign budget is the total amount you plan to spend over the entire campaign. Based on your budget and campaign duration, Zeely calculates the corresponding daily budget.
Duration is how long your campaign will run. Choose the number of days that fits your advertising goals.
Good to know: Zeely creates your campaign in Meta using a daily budget, not a lifetime budget. This means your daily budget is an average amount, not a strict spending limit.
Meta may spend up to 75% more than your daily budget on days with better advertising opportunities and less on other days, while keeping the average daily spend within your set budget over time.
14. And finally, click Launch. Your campaign will be sent to Meta for review, and once approved, your ads will begin running through the Meta account and Page you connected to Zeely.
How billing works
When you launch a campaign through your own Meta account, Meta charges your ad spend directly to the payment method in your Meta ad account. Zeely doesn’t charge any service fee for these campaigns. You’re only charged for what was actually spent: if the campaign ends or you turn it off early, the unspent budget isn’t charged. You’ll find all ad spend charges in Meta Ads Manager → Billing & payments.
After launch: managing your campaign in Meta
After you click Launch, your campaign is created in your Meta ad account and sent for Meta’s review. You’ll see it in Meta Ads Manager under the same name you gave it in Zeely.
Because the campaign runs in your own ad account, you can manage it directly in Meta Ads Manager:
Pause or stop the campaign at any time using the on/off toggle. You don’t need to contact Zeely Support for this.
Some settings can’t be changed after the campaign is published. This is a Meta rule: for example, the campaign objective and the performance goal are locked. To change them, create a new campaign in Zeely.
Once your campaign is approved and running, Zeely syncs performance data from Meta every 12 hours. The statistics in your dashboard are not updated in real time. For real-time data, check Meta Ads Manager.
FAQ
Which performance goal does my Sales campaign use?
Which performance goal does my Sales campaign use?
In Meta, the campaign objective and the performance goal are two separate settings:
Objective (Sales) is the overall goal of your campaign.
Performance goal is what Meta optimizes ad delivery for, such as link clicks, landing page views, or purchases.
When you launch a Sales campaign in Zeely, the performance goal is set automatically. You can’t select a specific Meta Pixel (dataset) or conversion event, such as Purchase, in Zeely.
Why this can work better for smaller budgets
Meta usually needs around 50 optimization events per ad set within 7 days to exit the learning phase. With a smaller budget, a campaign optimized for Purchases may not get enough purchases and can stay in the Learning Limited phase, where delivery is less stable and costs may be higher.
Optimizing for a more frequent action, such as link clicks or landing page views, helps your campaign collect enough data.
How to check your campaign settings
Open Meta Ads Manager and select your campaign.
Go to the Ad set level.
Check Performance goal and Conversion location.
You can’t change the performance goal in Zeely after launch. To use a different one, create a new campaign or ad set in Meta Ads Manager.
Can I review my campaign in Meta before it starts?
Can I review my campaign in Meta before it starts?
Drafts saved in Zeely stay in Zeely and aren’t sent to Meta. Your campaign is created in Meta only after you click Launch. Once Meta approves it, it can start running.
To review the settings before your ads start running:
Click Launch in Zeely.
Right away, open Meta Ads Manager and turn the campaign off using the toggle.
Review the settings and turn the campaign back on when you’re ready.
If you have any questions, feel free to reach out via in-app chat or email us at [email protected]. We’re always here to help.