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How to launch an organic campaign on TikTok?

Learn how to run ads on TikTok.

Written by Vita
Updated today

Organic campaigns offer a simple way to grow your presence naturally. Zeely transforms your product shots into TikTok ads, helping you reach new audiences without any additional cost.

Before you begin running campaigns, there’s one important step to take: connect your TikTok account to Zeely. Make sure your profile is set to public, then follow the green arrow in the instructions below.

Here's how to do it:

  1. Log in to your Zeely account: https://app.zeely.ai/

  2. In your Zeely web dashboard, go to Promotions and choose Organic campaigns.

  3. You'll be asked where you want to post — choose TikTok.

  4. If this is your first time launching a campaign, Zeely will ask you to connect your TikTok account.

  5. Log in to your account, or sign up if you’re a newbie.

  6. Click Continue to agree to Zeely’s Terms of Service.


  7. Choose the media you want to promote. It can be an image ad, a video, or even a creative made with a Sora video ad.

    Just above, you’ll see a set of filters to make things easier to navigate. Tap Publish to to choose where your ad will go — Instagram, TikTok, or both. In the next section, you can pick the product you want to promote and choose the ad type, whether it’s a static image or a video.

  8. Zeely automatically sets up your campaign details, yet you can edit publish date and time right away in the posting window.

    To change the time, click the small arrow next to the start date and time. The calendar will open, and you can adjust it there. Click Apply.

  9. In just a few seconds, Zeely puts together your posting schedule.

  10. Do a final check to make sure everything looks just right before launch. To review all the details, tap Edit post.

  11. When everything looks good, click Save.

  12. When you’re ready, click Launch campaign and let Zeely fill in your calendar.

  13. After setup, you’ll see all your scheduled posts with their dates and times.

    Need to adjust something before launch? Click the post to bring some changes.

By the way, you can also check the calendar view to see all your scheduled publications in one place. Ready to try Instagram as well? Learn how to launch your campaign there.

✨ That’s it. Let your campaign shine and bring new fans to your business. If you ever get stuck or have a question, our Support team is always ready to help. Just reach out anytime at [email protected].

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