Ready to get some buzz going? Organic campaigns help your videos reach new people on Instagram for free. Zeely takes care of the posting so you can focus on showing off your product in the best way.
Here’s how to do it:
Go to the Campaigns section and tap Start posting.
Then choose Instagram as your platform.
Pick the Instagram account where you'd like to post.
Choose the media you want to promote. You can select any image ad or video ad from your gallery, including videos without an AI avatar. Use filters above to narrow down your search:
Under Publish to, select Instagram, TikTok, or both, and choose the post type available for that platform
All assets to browse a specific product
All formats to filter image and video ads
When you select a post type, Zeely shows the content that can be used for it. For example, Instagram supports Posts, Reels, and Stories while TikTok supports Photos and Videos.
If you want to create a new ad instead of using media from your gallery, tap Create new. In the modal, choose the format:
Reels to create a new video ad
Post to create a new image ad
Note: You can start creating a campaign and close it anytime. It will be saved as a draft, so you can come back later and tap Launch from the three dots.
Review your campaign details. Zeely automatically prepares your campaign, then adds it to your content calendar, where you can review and update it before it goes live.
To avoid duplicate posts, don’t schedule the same content multiple times or mix manual posting with scheduled posts for the same creative.
Keep platform limits in mind: Instagram limits how many posts can be published within a certain period. Scheduling too many posts at once can cause some of them to fail or be blocked by the platform.
If your schedule includes more posts than the platform recommends, Zeely will suggest increasing the posting period. You can continue with your current schedule if you choose.
Give everything one last look before you let the world see your ad. If you have more than one post, scroll up or down to review each one. You can edit:
Publish date and time: when the creative should go live
Caption: the text that appears with your post
Tags: keywords that help people discover your content
Preview: Each post type has its own preview, so you can see how your content will look on Instagram before it goes live.
If you're unsure about your copy, tap Rewrite for AI help. When you’re ready, hit Launch.
Noticed something you'd like to change? You can keep editing your campaign right up until it goes live. Open the scheduled post and tap the pencil icon in the upper-right corner to make your updates. To delete it, open the post, scroll down, and tap Delete.
If you created posts for both Instagram and TikTok, deleting a post on one platform won't affect what's scheduled on the other. If you have several posts for the same product, say a video and an image, deleting one won't touch the rest.
If a post fails
Sometimes a social platform may not publish a scheduled post. When this happens, the post is marked as Failed. Hover over the Failed status to see the specific reason and follow the suggested action. Some common errors include:
Missing permissions: Reconnect your Instagram account to grant Zeely access.
Too many publishing attempts: Wait a moment before trying again.
Temporary publishing error: Try again later.
Connection issue: Reconnect your account if the connection or required permissions have expired.
Let your campaign shine and bring new fans your way. If you ever get stuck or have a question, our Support team is always here for you. Just reach out anytime at [email protected].