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How to launch an organic campaign on Instagram?

Post your video ads, reach new people for free, and keep everything on schedule — all in a few taps.

Written by Vita

Ready to get some buzz going? Organic campaigns help your videos reach new people on Instagram for free. Zeely takes care of the posting so you can focus on showing off your product in the best way.

Here’s how to do it:

  1. Go to the Campaigns section (💲 icon), tap Organic campaign.

  2. Tap Start posting, then choose Instagram as your platform.

  3. Pick the Instagram account where you'd like to post.

  4. Choose the media you want to promote. You can select any image ad or video ad from your gallery, including videos without an AI avatar.

    If you want to create a new ad instead of using media from your gallery, tap Create new. In the modal, choose the format:

    • Reels to create a new video ad

    • Post to create a new image ad

    Note: You can start creating a campaign and close it anytime. It will be saved as a draft, so you can come back later and tap Launch from the three dots.

  5. Review your campaign details. Zeely automatically prepares your campaign, then adds it to your content calendar, where you can review and update it before it goes live.

    Note: To avoid duplicate posts, make sure you don’t schedule the same content multiple times or combine manual posting with scheduled posts for the same creative.

    You can edit:

    • Publish date and time — when your creative should go live.

    • Caption — the text that appears with your post.

    • Tags — keywords that help people discover your content.

  6. Give everything one last look before you let the world see your ad.


    ​Tip: try posting two Reels over two days. It helps the algorithm pick up on you faster. Not enough clips? Zeely’s got your back and can spin up a new one on the spot.

    When you’re ready, hit Launch.

  7. If you'd like to make changes, tap the media preview to edit your creative, caption, or publishing schedule.

    You can edit your campaign anytime before it goes live. When you're ready, tap Launch, and Zeely will publish your posts automatically according to your schedule.


✨ That’s it. Let your campaign shine and bring new fans your way. If you ever get stuck or have a question, our Support team is always here for you. Just reach out anytime at [email protected].

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