An organic campaign lets you publish your content on TikTok without ad spend. Choose what you want to post, review your content, set a schedule, and launch your campaign.
Here’s how to do it:
Open the Zeely app and tap Campaigns at the bottom of the screen. Then tap Start posting.
Then choose TikTok as your platform.
Log in to TikTok and grant Zeely access. Make sure your TikTok account is public.
Choose the videos or images you want to publish. Use the filters at the top to find content faster:
Under Publish to, select Instagram, TikTok, or both, and choose the post type available for that platform
All assets to browse a specific product
All formats to filter image and video ads
When you select a post type, Zeely shows the content that can be used for it. For example, Instagram supports Posts, Reels, and Stories while TikTok supports Photos and Videos.
To create something new, tap Create new, then choose Video or Image.
Note: You can start creating a campaign and close it anytime. It will be saved as a draft, so you can come back later and tap Launch from the three dots.
Set your schedule. Zeely creates a posting schedule based on the content and post types you've selected. Review the schedule and make sure it works for your chosen platforms. Before you launch, review the schedule and make sure it stays within the recommended posting limits for your platform.
TikTok has limits on how frequently content can be published. Scheduling too many posts within a short period can cause some posts to fail. It's recommended to post no more than 7 posts in a day.
If your schedule exceeds the recommended limit, Zeely will show a warning and suggest extending the posting period. You can continue with your current schedule if you want.
Take one last look before publishing. If you have more than one post, scroll up or down to review each one. If anything needs changing, tap Edit to update:
Publish date and time: when the creative should go live
Caption: the text that appears with your post
Tags: keywords that help people discover your content
Preview: Each post type has its own preview, so you can see how your content will look on TikTok before it goes live.
To exit the editing screen, tap X in the upper-right corner.
When you're happy with your campaign, tap Launch campaign. Your posts will be published automatically according to the schedule you've set.
You can continue editing your campaign anytime before it goes live. To edit a scheduled post, open it and tap the pencil icon in the upper-right corner. To delete a post before it goes live, open it, scroll down, and tap Delete.
Each post is managed separately. If you created posts for both Instagram and TikTok, deleting one won’t affect the post scheduled on the other. The same applies if you have several posts for the same product, such as a video and an image.
If a post fails
If Zeely can't publish a post, you'll see a Failed status with a reason. Tap the post to find out what went wrong. It may be related to a platform limit, your connected account, or another publishing issue. Follow the instructions shown to resolve it.
If anything is unclear, reach out to us at [email protected] or open the chat and include a screenshot. We'll help you sort it out.