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How to launch an organic on Instagram?

Post your video ads, reach new people for free, and keep everything on schedule — all in a few taps.

Written by Vita
Updated today

Ready to get some buzz going? Organic campaigns help your videos reach new people on Instagram for free. Zeely takes care of the posting so you can focus on showing off your product in the best way.

Here’s how to do it:

  1. Go to the Campaigns section (💲 icon), tap Organic campaign.

  2. Tap Start posting, then choose Instagram as your platform.

  3. Pick the Instagram account where your Reels will live — that’s where your story begins.

  4. Choose the media you want to promote. It can be an image ad, a video or even a creative made with a Sora video ad. Tap Continue.

    Note: You can start creating a campaign and close it anytime. It will be saved as a draft, so you can come back later and tap Launch from the three dots.

  5. Zeely automatically sets up your campaign details. Once it’s ready, you’ll see your campaign in the calendar with all your upcoming posts, and you can jump in and edit anytime.

    • Publish date and time — when your creative should go live.

    • Caption — the text that appears with your post.

    • Tags — keywords that help people discover your content.

  6. To adjust something, tap the video preview on the right to edit the timing, caption, or video.

  7. Give everything one last look before you let the world see your ad.


    ​Tip: try posting two Reels over two days. It helps the algorithm pick up on you faster. Not enough clips? Zeely’s got your back and can spin up a new one on the spot.

  8. When you’re ready, hit Launch campaign and let Zeely handle the rest.

✨ That’s it. Let your campaign shine and bring new fans your way. If you ever get stuck or have a question, our Support team is always here for you. Just reach out anytime at [email protected].

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