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How to share your video on social media?

Follow the steps below to share your AI-generated videos on Instagram, Facebook, and TikTok to grow your business organically or boost your reach.

Written by Viktoria Green

Your video is ready. Now it’s time to let it travel a little, find its audience, and do its job.

Here's how to do it:

  1. Open the app and go to Projects (folder icon at the bottom of the screen). Tap Video tab at the top.

  2. Choose the video you want to share. Tap the three dots in the lower right corner and select Launch.

  3. Choose what you want to create: an organic campaign or a paid one.

    • Organic campaign — post your video on Instagram or TikTok for free. It’s a great way to stay active, grow your audience, and test content naturally.

    • Paid campaign — run ads through Meta (Facebook and Instagram). This helps you reach a wider audience faster and drive more traffic, leads, or sales.


Organic sharing

  1. At the top, choose where to publish:

    • Instagram

    • TikTok

    • You can select one or both

    By the way, you can select additional videos if you’d like to share more than one. Tap Continue.

  2. You’ll see the final setup screen.

    • Use the Instagram and TikTok tabs to preview how your post will look

    • The default publishing time is set to now

    To make changes, tap Edit in the upper-right corner.

    You can update:

    • Caption, text and tags

    • Publishing date and time

    When everything looks right, tap Post, then Launch.

  3. Your video will appear in your schedule under Campaigns → Organic tab.

  4. Make changes anytime by taping on the scheduled post to:

    • Edit details

    • Or delete it if you change your mind

Paid promotion

  1. Set up campaign basics:

    • Add a destination link — this is where people will go after clicking your ad (usually your product page)

    • Enter a campaign name to help you track performance later

    • Choose your objective:

      • Leads — collect contact details from potential customers

      • Traffic — drive people to your product page

    Click Continue.

  2. You’ll be prompted to add another video to promote. This is recommended, as Zeely will test different creatives and prioritize the best-performing one. You can also continue with just one if you prefer.


    Then, click Continue.

  3. Check how your ad looks:

    • Name

    • Description

    • Button

  4. Customize your warm-up page. Choose the colors for your ad’s warm-up page. And click Continue.

  5. Choose who you want to reach:

    • Use the suggested audience, or

    • Build your own by selecting location, age, gender, and more

  6. Define how much you want to spend and how long your campaign will run. Then, click Launch Campaign.

  7. Enter your card details to activate your campaign. Once launched, your campaign will appear in your calendar.

Please note:

  1. If your Instagram or TikTok accounts aren’t connected, the process will take a few extra steps. We recommend connecting them first.

  2. Campaigns can’t be edited once they’re running.

We hope your videos find their audience, bring you new followers, and turn views into real orders. If you need a hand, feel free to reach out at [email protected] or open a chat. We’re always here to help.

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