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How to create a video without a pre-added asset?

If you want to create a video right away without setting up a product, follow the steps below.

Written by Vita

You already have an idea, maybe even some visuals, and you just want to create a video ad. You can do that in Zeely. There are several ways to do it, and we’ll walk you through each one.

Here's how:

Create without a product using UGC-style video

  1. Log in to your Zeely account: https://app.zeely.ai/

  2. In the left-hand menu, go to Marketing tools → Video ads. Then, choose UGC-style video.

  3. In the workspace window, upload your product or service photo.

  4. Select a reference:

    • General — simple product highlight

    • Fashion try-on — model showcases the product

    • Product showcase — AI influencer presents the product

    • Service showcase — explains a service

    • Digital demo — shows how something works

  5. Then dive into a couple of details:

    • Choose an AI avatar

    • Add a prompt (optional)

    • Select an AI model (Nano Banana Pro or Nano Banana 2)

    • Choose the number of outputs

    You can skip choosing an avatar and writing a prompt. Zeely can analyze your product and select what fits best.

    Also, you can add some important details in the prompt field. That could be key info like features, benefits, materials, and color, or just let AI pull the details for you out of the photo.

  6. Click Create start image and wait about 30 seconds. Once the start image is ready, review it, and click Create video.

  7. Set up your video to match your vision.

    Start with the general settings:

    • Select the AI model for video generation

    • Write or generate a script for your AI influencer

    • Add your own prompt or leave the field blank without worrying about it – Zeely can do it for you

  8. Go to audio:

    • Choose the voice and its intonation

    • Adjust the accent

    • Pick an emotion you want to show

  9. Then move to Captions:

    • Toggle captions off or on

    • Choose their position: top, center, or bottom

    • Select a color, or use the color wheel to find the one you like

  10. Your video will be ready in about 10 minutes. Head to Projects → Video tab to find your finished video. Zeely will also send you a notification as soon as it’s ready, so you won’t miss it ✦

Create without a product using Avatar video ad

  1. In the left-hand menu, go to Marketing tools → Video ads.

  2. Choose Avatar video ad.

  3. In the product section, select Import new asset.

  4. In the asset window:

    • Paste your product link to let AI import the details automatically, or add them manually instead

    • Upload photos

    • Include key information like features, benefits, materials, or color

    • Describe your target audience or let AI generate it for you based on the information added above

  5. You’ll be redirected to a quick setup screen. Take a look:

    • Zeely will automatically select an AI avatar
      If you want to change it, click See all and filter by gender, age, pose, ethnicity, style, or mood

    • Review or add a script
      Tap Play to listen to how it sounds

    • Check your images
      If you don’t have enough, click Generate to create additional visuals automatically. To edit the media, tap the pencil icon on the right

    • (Optional) Add a visual hook
      This is a short, attention-grabbing moment at the start, like a UGC-style clip or a meme

    When everything is ready, click Generate. The video will take about 10 minutes to process. You’ll receive a notification once it’s ready ✦

Create without a product using Animate an image

  1. In the left-hand menu, go to Marketing tools → Video ads.

  2. Choose Animate an image.

  3. In the product section, select Import new asset. Then, in the asset window:

    • Paste your product link to let AI import the details automatically, or add them manually instead

    • Upload photos

    • Include key information like features, benefits, materials, or color

    • Describe your target audience or let AI generate it for you based on the information added above

  4. Click Continue. Then, you’ll be redirected to the creative page, where you can:

    • If you’d like, add a reference. Choose one from the library or upload your own. You can use templates for products, services, or any visual style you like. Not sure what to pick? You can leave it blank, and Zeely will take care of it for you.

    • Select an AI model

    Click Create start image and wait about 40 seconds.

  5. Once the image is ready, click Create video. In video settings, you can:

  • Edit the prompt

  • Choose the AI model

  • Set the duration (5 or 10 seconds)

Click Create video and then wait a bit. Your video will be ready in about 5 minutes ✦

We’ve walked you through three ways to create a video ad on Zeely without setting up a product. We hope your videos bring you plenty of views, clicks, and orders, so don’t forget to share them on social media. And if you have any questions, feel free to reach out to our support team via in-app chat or at [email protected].

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