Things can always be better, and every creator knows that feeling. Sometimes a few small changes are all it takes to bring your work closer to your idea of perfection. That’s precisely why you don’t always have to start with a blank prompt window. You can build on what you’ve created before and give it a fresh new look. Your original stays untouched, and the new image is saved as a separate project.
Where to find Reuse context
You can start from three places on the web:
Playground images: Open an image you generated in Playground and select Reuse context from its actions. For the full workflow, see How to create an image in Playground.
Ad variations: Reuse context works for creatives made with Merge and Localize. Find the creative, click its three-dot menu, and select Reuse context. For more details, see How to create Ad variations from an existing ad.
What Reuse context carries over
Zeely restores the settings supported by the relevant creation workflow. Depending on how the creative was made, these may include:
the selected product
reference images
a prompt written by you
the AI model
the aspect ratio or resolution
other supported generation settings
The restored setup is a starting point. You can replace or remove existing information and add new instructions before generating your next creative.
Unavailable items: If a product or reference image from the original generation has been deleted, or its AI model is no longer available, Zeely skips that item and fills in everything else.
How to reuse context
Go to Projects.
Find the image whose setup you want to reuse.
Hover over the creative and open Reuse context using the available action:
Review the information Zeely restored. Depending on the creative, this may include the product, references, prompt, AI model, aspect ratio, resolution, and other supported settings. Then check the following:
Product: Make sure the right product is selected.
References: Replace any missing reference image.
Prompt: Check it carefully. It appears only if you wrote it originally.
Credit cost: Look at the cost on the Generate button.
Replace anything that is missing or no longer suitable. Then, click Generate to create a new image.
If you have trouble with your creative process, our Support team is always happy to help. You can reach us anytime:
Email: [email protected]
In-app chat: available in the Help Center
We’re just a message away.


