Advanced launch lets you build your Meta campaign in Zeely and launch it through your own Meta account. Choose your campaign settings, add your ad creatives and copy, save your setup as a template, and launch when you’re ready.
Availability note: Advanced launch is still in testing and is currently available to a limited number of users.
Before you begin
Make sure your Meta account is connected to Zeely. If you do not have a Meta account yet, start with How to create a Meta account.
Good to know: Your Meta account should have a Facebook Page, an ad account, and a valid payment method. Depending on your campaign objective, you may also need a Meta pixel.
Open Advanced launch
On the Zeely web dashboard, go to Meta campaigns and click New campaign.
Choose Advanced launch to set up your campaign using your own Meta account.
At the top, open the Meta account selector and choose the account you’d like to use. If you’ve connected multiple accounts, just pick the one you want to launch your campaign from.
The workspace has three sections: Campaign, Ad sets, and Ad texts. Your selected creatives appear on the right as you build your campaign.
Set up your campaign
Open the Campaign section, then complete the following fields:
Enter a Campaign name you’ll recognize later.
Decide whether to keep Launch as active switched on. When it’s on, the campaign can start running once Meta approves it. Switch it off if you want the campaign to stay inactive after it’s created.
Under Budget strategy, choose how you want Meta to distribute your budget:
Campaign budget uses Meta budget optimization to distribute the budget across your ad sets.
Ad set budget lets you control the budget separately for each ad set.
If you selected Campaign budget, choose Daily or Lifetime, then enter the amount you want to spend.
Choose an Objective:
Traffic helps bring people to your destination link.
Sales helps find people who are likely to purchase your product or service.
Leads helps collect contact information from potential customers.
Fill in the remaining fields:
Select your Pixel. The pixel tracks actions on your website and helps Meta measure and optimize your campaign. If the field is highlighted in red, you need to select a pixel before you can launch.
Facebook Page: Choose the Facebook Page your ad will run from.
Instagram Page: Choose the Instagram account you want to use.
Destination link: Enter the URL you want people to visit after clicking your ad.
Double-check these details before you move on, because missing required information can stop you from launching.
Add your creative files
The Ads for Ad set 1 panel appears on the right side of the launcher. You can add images and videos in any of the following ways:
Drag and drop files into the upload area.
Click Projects to choose content already created in Zeely.
Click Device to upload files from your computer.
Click Google Drive to bring in files from your connected Drive account.
The standard uploader supports WEBP, PNG, JPEG, JPG, and MP4 files up to 10 MB.
How to choose files from Projects or your device
Click Projects or Device.
Pick out the images and videos you want to use. Use the search field at the top to find files by name. You can also drag and drop files directly into the upload area, or tap Device to browse your files.
Click Continue with media to add the selected files.
Each selected item appears as an ad card under Ads for Ad set 1.
How to import files from Google Drive
Click Google Drive.
If your Drive account is already connected, click Select media to browse its files.
You can also paste Google Drive file or folder links into Import from links, placing each link on a new line.
Make sure each file is available to Anyone with the link, or share it with [email protected].
Click Import, select the files, and continue.
Link imports support WEBP, PNG, JPG, JPEG, and MP4 files. Each file can be up to 50 MB, and you can import up to 100 files at a time.
Tip: Use the search field in the media library to find several ads at once. You can paste their names separated by commas or place each name on a new line.
To remove one ad, click the X in the upper right corner of its card. To clear out every selected ad, click Clear all ads.
Configure your ad set
Open Ad sets, then fill in the settings for Ad set 1.
Enter an Ad set name.
Under Audience, open the dropdown and choose an existing audience from your connected Meta account.
If you haven't created an audience in Meta yet, or you'd like to reach a different group of people, you can set up a new audience in Zeely:
Click Select audience to set up the people you want to reach. Then, enter an audience Name so you can recognize it later.
Under Custom audiences or lookalikes, choose Include or Exclude, then search for the audiences you want to target.
Then, under Location, choose Include or Exclude, then search for the relevant countries, regions, or cities.
Check the Estimated audience size as you adjust your targeting. If Zeely can’t calculate it yet, the field will show N/A. Once you’re happy with your settings, click Save to apply your audience.
Review the Conversion location and Conversion event. The available values depend on the campaign objective you selected.
Fill in the Beneficiary, which is the person or organization benefiting from the campaign.
Good to know: If someone else is paying for your campaign, simply switch on Payer and enter their name. If your ads will run in the European Union, you’ll need to fill in this information before launching.
To create another ad set, click the + icon beside the existing ad set tabs. You can start from scratch or duplicate an existing ad set.
Create empty: Set up a new ad set from scratch.
Duplicate Ad set: Copy an existing ad set's settings and reuse them for another group of ads.
Duplicating an ad set is handy when you want to keep the same targeting and settings but use different creatives. Choose the ad set you want to copy, then add the media for the new ad set.
Write your ad text
Open Ad texts, then add the copy that will appear with your creative files.
Add your Primary text. You can enter up to 1,000 characters.
Click Show variations or Add more primary text to add alternative versions for Meta to test.
Add a Headline. The headline can contain up to 255 characters.
Click Add more headline if you want to provide additional versions.
Add a Description if your ad needs more context. This field is optional and accepts up to 255 characters. Click Add more description to include another version.
Open Call to action and choose the button that best fits your goal.
Pick the one that makes it easy for people to take the next step. Here are the available options:
No button
Learn more
Shop now
Sign up
Subscribe
Download
Watch more
Listen now
Apply now
Choose a call to action that leads naturally into your destination page. Shop now works well for a product page, while Learn more suits an informational page or a service overview.
Save or launch the campaign
Once your campaign, ad set, media, and copy are ready, choose one of the following options:
Click Save as template to keep the setup for later. This is helpful when you plan to reuse the same structure for another campaign.
Click Launch campaign to send the campaign to Meta.
Zeely will begin creating your campaign and show its progress in the Campaign launches panel.
Once Meta reviews and approves your campaign, ads with Launch as active switched on start running. You can then head back to Meta campaigns to check the status and track performance, including impressions, clicks, link clicks, click-through rate (CTR), and spend. To understand what each result means and work out what you could improve, read How should I analyze my campaign metrics in Zeely?
If you run into trouble while setting up or launching your campaign, we're here to help. Reach out to our Support team through the in-app chat, or email us at [email protected]. We'll be happy to help you get things sorted out.