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How to set up your Brand DNA

Follow the steps below to build your brand map.

Written by Vita
Updated today

Your Brand DNA helps Zeely understand who you are, how you sound, and how your visuals should look. The more you add here, the more accurate and consistent your ads will be.

Here’s how to do it:

  1. Log in to your Zeely account: https://app.zeely.ai/

  2. In the left-hand menu, go to Brand DNA. You’ll be taken to a single page where you can add and manage all your brand details.

    Note: If you added your product link at the start, Zeely could analyze your brand and fill in your Brand DNA automatically.

  3. Add your brand details. Work through each section on the page:

  • Brand name and logo: Upload your logo by clicking + and add your brand name.

  • Colors: Choose your brand colors using the color picker.

  • Fonts: Select fonts that match your visual writing style.

  • Brand overview: Add a short description of your brand and what you stand for.

  • Values: Select values that represent your brand, or add your own using + Custom value.

  • Tagline: Add a short message that captures your brand essence.

  • Target audience: Describe who your product is for. This helps Zeely tailor your ads more precisely.

  • Tone & style: Define how your brand sounds. Choose the tone that fits you best.

  • Every change saves automatically, so you can focus on what matters. By the end, you'll have a brand page that truly reflects who you are — and helps create better ads that feel authentically yours.



Brand DNA influences all your creatives — though right now, it's only available for AI Image ads. More formats coming soon.

If you have any questions, feel free to reach out via in-app chat or email us at [email protected]. We’re always here to help.

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