You’ve launched your campaign in Zeely. Ads are live, running across Facebook and Instagram, and people are clicking. Great. But now comes the real question: how do you know if your campaign is actually working?
That’s where metrics come in, not just as numbers on a dashboard but as signals that show what’s working and what needs adjusting.
What campaign metrics are (and why they matter)
Metrics are the measurable results of your campaign. They show you how many people saw your ad, how many interacted with it, and whether those actions led to the goal you had in mind — more sales, more followers, or simply more awareness.
Think of metrics as your campaign’s report card. Some numbers show popularity (how many saw it), others show engagement (who clicked, liked, or visited), and some show performance against your business goals (who actually bought or signed up).
How to analyze your campaign metrics in Zeely
When you open your Zeely campaign results, you’ll see a few main numbers. Here’s what each one tells you:
Reach (Unique viewers)
What it means: The number of unique people who saw your ad at least once.
Why it matters: High reach = wide exposure. Low reach usually means your budget was too small or your targeting too narrow.
Tip: If your reach is limited, try increasing your budget or running the campaign longer.
Impressions (Total views)
What it means: The total number of times your ad was shown. One person may generate multiple impressions.
Why it matters: Shows how visible your ad was. A big gap between impressions and reach means the same people saw your ad more than once, which is good for recall; however, excessive repetition can make it feel tiring.
Budget (Spent)
What it means: The actual amount of money your campaign used.
Why it matters: Tells you how much you invested to generate the results you see.
Outbound clicks (Clicks)
What it means: How many times people clicked on your ad.
Why it matters: Clicks measure interest. If clicks are low compared to impressions, your creative may not be engaging enough.
Link clicks (Targeted clicks)
What it means: The number of clicks that went directly to your product page, website, or booking link.
Why it matters: This is a more focused signal of intent — people wanted to learn more about your specific offer.
Leads
What it means: The number of people who took the action you defined as a conversion (for example, sign-ups, bookings, or messages).
Why it matters: This is your ultimate performance metric — the outcome that brings value to your business.
Outbound CTR (Click-through rate)
What it means: The percentage of people who clicked on your ad after seeing it.
Why it matters: High CTR = your ad caught attention. Low CTR = your creative or message didn’t resonate enough.
Tip: If CTR is low, try new visuals, a clearer offer, or a stronger call to action.
CPM (Cost per 1,000 impressions)
What it means: How much you’re paying to show your ad 1,000 times.
Why it matters: A way to measure the cost of visibility. If your CPM is high, your targeting may be too narrow or competition in your category is strong.
CPC (Cost per action)
What it means: How much each click or action costs you.
Why it matters: Efficiency metric. If CPC is low, you’re attracting clicks cheaply. If it’s high, you may need to refine targeting or improve your ad creative.
How to understand if your campaign was successful
Success always depends on your goal. Ask yourself: what did I want from this campaign?
If you wanted awareness, look at Reach, Impressions, CPM.
If your goal was traffic or engagement, check Outbound clicks, Link clicks, CTR, CPC.
If your goal was sales or sign-ups, focus on Leads and cost per lead.
Remember: a successful campaign isn’t always about huge numbers. Sometimes success is simply learning what resonates with your audience, and using those insights to make the next campaign smarter.
What to do next
Metrics are valuable only if you act on them. Here’s how to use what you see:
Compare results. Which campaign or creative sparked more likes, comments, or followers? Lean into what worked.
Adjust your visuals or message. If people viewed your ad but didn’t engage, test a new image, caption, or style.
Keep your page active. Followers are only valuable if you keep posting. Stay visible so they turn into loyal customers.
Test again. Every campaign is an experiment. Try small variations to see what connects best with your audience.
The bottom line
Zeely takes care of the ad setup; your job is to read what the numbers are telling you. Metrics are not just numbers in a report. They show which ideas landed, which ones fell flat, and where to experiment next. A spike in likes, a dip in clicks, a steady flow of followers — each one is feedback from your audience. Treat every campaign as a stage performance and a rehearsal at the same time, and you will see your business grow with each act.