You launched your campaign in Zeely, and at first, the numbers look good. People are clicking on your ad, but when you check the results, hardly anyone is booking, buying, or signing up.
Frustrating? Yes. Fixable? Absolutely. There’s no reason to worry, since this is a common step in the process, and things are moving as they should.
Let’s break down why this happens and what you can do about it.
First, what the metrics mean
Outbound clicks (Clicks): People tapped on your ad, so your creative worked.
Link clicks (Targeted clicks): These clicks went directly to your product page, booking link, or site.
Leads: People who left their contact details — to get advice, request a callback, or place an order. The sooner you get in touch with them, the greater the chance of turning that lead into a real order.
If you’re getting clicks but no leads, it means people are interested enough to check, but something stopped them before completing the action.
What’s really happening
When people click your ad, the ad itself is doing its job: the visuals, text, or offer caught attention.
But after that click, the journey continues. First, the visitor passes through a pre-landing page created by Zeely. From there, they arrive on your product page, and that’s where the real decision happens.
Think of it as a chain:
Ad → Click → Pre-landing → Product Page → Action
If one link in that chain is weak, people drop off, which means that conversions stay low.
Common reasons for clicks without conversions
The offer isn’t clear enough
People clicked with interest, but once they landed, they weren’t sure what to do or why it mattered.
Mismatch between ad and page
The ad promised one thing, but the landing page didn’t highlight it. That disconnect makes people leave quickly.
Too many steps
Long forms, complicated booking processes, or extra clicks give people time to drop off.
Not the right audience
Ads work best when run to a broad audience, but if your targeting doesn’t match the right location, you may attract clicks from people who can’t actually order or use your service.
Trust barriers
Missing details, lack of reviews, or weak visuals can stop people from feeling confident enough to act.
Budget or niche limitations
If your budget is too small, your ad may not reach enough of the right people to generate conversions. In competitive niches, costs per lead are naturally higher, so it may take more budget and testing to see results.
How to improve your results in Zeely
Check your landing page
Does it clearly show what you offer?
Is the call-to-action obvious (book, buy, get)?
Repeat your promise
If your ad says “50% off,” make sure that’s visible on the page. Consistency builds confidence.
Polish your visuals
High-quality photos and clear product descriptions make a huge difference.
Add trust
Testimonials, clear delivery info, or even a simple “Contact us anytime” line reduces doubt.
Refine targeting with Zeely
If you’re getting clicks but no results, make sure your location settings match your service area. You can also test a different creative or run a small campaign variation.
If you’re selling services or high-value products
The bigger or more complex the purchase, the longer people need to decide. For estate agents, lawyers, or other service providers, ads often bring in leads who aren’t ready to buy right away. Here are some quick tips:Focus on collecting contact details.
Be quick to follow up — a fast response increases trust.
Stay in touch over time. People may save your info now and come back later when they’re ready
The bottom line
Clicks show your ads are doing their job. Conversions come when what people see after the click feels clear, trustworthy, and worth their time. By making your offer simple to understand, polishing your page, and adding signs of trust, you’ll notice the shift. People won’t just click, they’ll start caring about what you do. If your product or service takes more thought, give them space and follow up. That is how interest turns into a real connection.