You’ve launched your campaign in Zeely and started checking the numbers. But then you notice something strange: the data in your website analytics doesn’t perfectly match the campaign results in the app.
Confusing? Yes. A problem? Not at all, because this difference is natural, even expected, and here’s the reason behind it.
Why the numbers don’t match
When someone clicks on your ad, they don’t go straight to your website. First, they land on a pre-landing page created by Zeely.
Here’s why this happens:
Meta Pixel tracking
That pre-landing has the Meta Pixel installed. This pixel works across both Facebook and Instagram. It allows Zeely to track behavior and optimize your ads for the best results. Without it, Meta wouldn’t know whether your ads are working, and your campaign couldn’t learn and improve.
Optimization first, analytics second
Because of this step, the click is recorded in Zeely’s campaign data right away. In your website analytics, the same visit might look different. It can appear later, be filtered out, or be grouped under another traffic source.
What these terms mean
Pre-landing page — a simple page Zeely creates that people pass through before reaching your website. This is where the Meta Pixel lives, so ad performance can be tracked.
Meta Pixel — a small piece of code from Meta (Facebook and Instagram) that records actions people take after interacting with your ad. It’s essential for optimization because it helps the system find the people most likely to engage or convert.
Why the numbers differ — Zeely records clicks at the pre-landing stage, while your website analytics only counts visits once people reach your site. Timing, filters, or attribution rules can all make the numbers look slightly different.
How to read the data with confidence
Don’t worry about small gaps. It’s normal for Zeely campaign data and your website analytics to show slightly different numbers.
Trust campaign data for optimization. Zeely’s system is directly connected to the Meta Pixel, which is the same data Meta uses to optimize your ads on Facebook and Instagram.
Use both views together. The campaign data shows how ads perform, while your website analytics shows how visitors behave after arriving.
Key takeaway
Differences between Zeely’s campaign data and your website analytics are completely normal.
Think of it this way:
Zeely data = how your ads are performing.
Website analytics = what people do once they reach your site.
Both matter, and together, they give you the full picture.