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How to launch a paid campaign with a custom link

Running your first paid campaign can feel big, but Zeely makes it simple. Choose your goal, add your link, and let AI build the campaign that gets your brand seen.

Vita avatar
Written by Vita
Updated over 3 weeks ago

Running your first paid campaign might feel like stepping into a control room full of switches, but Zeely keeps everything clear and simple. The custom link feature helps you do just that. It lets you promote any page you want, whether it’s your website, a landing page, a blog, or your portfolio.
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Here are a few moments when it really helps:

  • You want to send people to a specific page. A custom link lets you direct traffic wherever it makes the most sense for your business, not only to one product.

  • You noticed your ad links to the wrong page. No stress — just paste the correct URL and launch again.

  • You’d like to mix different visuals. Use custom link to combine any images or videos from your Zeely library and guide all visitors to one page of your choice.

Here’s how to do it:

  1. Go to Campaigns — that’s the green dollar sign at the bottom — and tap Launch paid campaign.
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  2. When asked to choose a product, just tap Skip.
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  3. Select your campaign objective: Traffic or Leads.
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  4. Paste the URL of the page you want to promote. Then click Continue.
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  5. Choose where you want your ads to appear.
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  6. Pick your creatives or let AI generate them for you.
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    ✨ Zeely note: You can also generate new ads tailored to your custom link by clicking Create new video. This step is optional, so feel free to skip it if you don’t need new creatives.
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  7. Hold on for a few moments — AI is working its magic.
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  8. Review your ads. You can change the image, copy, or CTA. You can even ask AI to improve your copy by tapping the green T with stars.
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  9. Choose your target audience — set age, gender, and country.
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  10. Set your budget and ad duration.
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    ✨ Zeely note: Campaign budget defines the total amount you’ll spend on your ad campaign, depending on how many days it runs. It also helps determine the optimal daily budget for your ads. Duration sets how long your ad campaign will run across social media platforms.
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  11. Review all details, agree to the terms, and tap Pay.
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✨ Zeely note: You’ll pay Meta directly for delivering your ads. Zeely adds a small service fee for managing and optimizing your campaign. Learn more here: What is Zeely’s service fee?
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If you’ve made it through these steps, your campaign is ready to go live. And if anything feels unclear later on, just send us a message. Our Support team’s always here to help, chat, and make sure everything runs smoothly.

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