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How to launch an organic campaign?

Organic campaigns help you reach new audiences organically by posting your product videos as Instagram Reels.

Written by Viktoria Green
Updated over 2 months ago

Organic campaigns are your shortcut to organic growth. Zeely turns your product videos into Instagram Reels so you can reach new people — without spending a cent.

Here's how to do it:

  1. Log in to your Zeely account: https://app.zeely.ai/

  2. In your Zeely web dashboard, go to Promotions and choose Organic campaigns.

  3. Click + Create campaign to get started.

  4. If this is your first time launching a campaign, Zeely will ask you to connect your Instagram account.

    Important: Organic campaigns only work with Instagram Business or Creator accounts — personal ones can’t be connected. Just follow the on-screen instructions from Instagram and grant the necessary permissions so Zeely can post your videos as Reels.

  5. See that green arrow? That’s your next move.

  6. Yep, right where the green arrow points!

  7. You're almost done, just a few clicks left.

  8. Trust the green arrow — it’s never wrong.

  9. Just go where the green arrow leads.

    You’re all set, and you won’t need to do this again next time.

  10. Choose the media you want to promote. It can be an image ad, a video, or even a creative made with Sora 2. When you’re ready, click Continue.

  11. Zeely automatically sets up your campaign details, yet you can edit it right away:

    • Publish date and time — when your creative should go live.

    • Caption — the text that appears with your post.

    • Tags — keywords that help people discover your content.

  12. Do a final check to make sure everything looks just right before launch. To review all the details, tap Edit post.

  13. When everything looks good, click Save.

  14. When you’re ready, hit Launch campaign and let Zeely handle the rest.

  15. After setup, you’ll see all your scheduled Reels with their dates and times.

  16. Need to adjust something before launch? Click Edit to change the video, caption, or timing.

By the way, do not forget to play with tags.

You can also check the calendar view to see all your scheduled publications in one place.

✨ That’s it. Let your campaign shine and bring new fans to your business. If you ever get stuck or have a question, our Support team is always ready to help. Just reach out anytime at [email protected].

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