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How to launch a viral campaign — your free way to grow organically?

Viral campaigns help you reach new audiences organically by posting your product videos as Instagram Reels.

Viktoria Green avatar
Written by Viktoria Green
Updated over a month ago

Viral campaigns are your shortcut to organic growth. Zeely turns your product videos into Instagram Reels so you can reach new people — without spending a cent.

Here's how to do it:

  1. Log in to your Zeely account: https://app.zeely.ai/

  2. In your Zeely web dashboard, go to Promotions and choose Viral campaigns.

  3. Click + Create organic campaign to get started.

  4. If this is your first time launching a campaign, Zeely will ask you to connect your Instagram account.

    Important: Viral campaigns only work with Instagram Business or Creator accounts — personal ones can’t be connected. Just follow the on-screen instructions from Instagram and grant the necessary permissions so Zeely can post your videos as Reels.

  5. See that green arrow? That’s your next move.

  6. Yep, right where the green arrow points!

  7. You're almost done, just a few clicks left.

  8. Trust the green arrow — it’s never wrong.

  9. Just go where the green arrow leads.

    You’re all set, and you won’t need to do this again next time.

  10. Select the product from your store that you’d like to promote, then click Continue.

  11. Set up your campaign details:

    • Publish date and time — when your Reel should go live.

    • Campaign duration — how long the promotion will run.

    • Number of videos — how many Reels you want to include.

    When everything looks good, click Continue.

  12. Choose the videos you want to post.

  13. When you’re ready, hit Launch campaign and let Zeely handle the rest.

  14. After setup, you’ll see all your scheduled Reels with their dates and times.

    Need to adjust something before launch? Click Edit to change the video, caption, or timing.

By the way, do not forget to play with tags.

You can also check the calendar view to see all your scheduled publications in one place.

That's it. Let your campaign shine and bring new fans to your business! If you ever get stuck or have a question, our Support team is always ready to help.

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