Steps to launch a viral campaign
In your Zeely web dashboard, open the Promotions section and select Viral Promotion.
Click the Create organic campaign button to start setup.
When using the Viral campaigns feature for the first time, you will be prompted to connect your Instagram account.
Important: Viral Campaigns in Zeely are only compatible with Instagram Business or Instagram Creator accounts. Personal Instagram accounts cannot be connected.
To complete the connection:
Follow the on-screen instructions provided by Instagram.
Grant the required permissions so Zeely can post your selected videos as Reels.
Once your Instagram account is successfully linked, you won’t need to repeat this step for future campaigns.
Select the product from your store that you want to promote, then click Continue.
Configure the details of your viral campaign:
Publish date and time – select when your campaign should go live.
Campaign duration – define how many days the promotion will run.
Number of videos – choose how many videos you want to include.
Once all options are set, click Continue to proceed.
Select the videos you want to promote.
Note: only videos created in Zeely are eligible, and they will be published as Instagram Reels.
When you’re ready, click Launch Campaign to start your viral promotion.
After completing the setup, you will see a list of your scheduled videos, including their publication date and time.
Before launch of the reel you can click the Edit button to adjust the video, publication date, time, or caption.
After publishing you will be able to track performance metrics such as views, likes, and comments, helping you analyze the effectiveness of your video campaign.
You can also check the calendar view to see all your scheduled publications in one place.
